HOW IT'S MADE

So we start with this:

I thought you might appreciate these live action Don'ts from the Raw Spirit Festival in Arizona. If you're unfamiliar with this annual hippie gathering, seriously, where have you been? It's only the "World's Biggest Meeting Place for Raw Veganism and Eco-Sustainable Solutions!" Enjoy!
TOM

And then I propose this:

You guys love ripping into people for what they wear, and it saddens me. Why can't you open your spirit up a little? Anyway, I wanted to let your readers know about the Raw Spirit Festival. People from around the world come together to celebrate Gaia, and living a sustainable life.
Good vibes and love,
TOM

It became:

Here are some live action Don'ts from the Raw Spirit Festival in Arizona. It's the world's biggest celebration of raw veganism, world music and eco-peace.
Groovy,
TOM